Chen Hsong https://chenhsong.com Chen Hsong Global Wed, 23 May 2018 10:01:08 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 CH-America debuts at NPE 2018 https://chenhsong.com/ch-america-debuts-at-npe-2018/ Wed, 23 May 2018 04:44:48 +0000 https://chenhsong.com/?p=18242

CH-America debuts at NPE 2018

Official launch of CH-America, Chen Hsong's operation in the USA, at one of the largest plastic shows in the world!

Chen Hsong - Chen Hsong Global

]]>

CH-America debuts at NPE 2018

It is this time again!

7-11 May 2018, in sunny Orlando, Florida!

But wait… it is not Disneyland, Universal Studios, or the numerous theme parks dotting this land that is the center of attention.  Rather, it is the once-every-three-year2 international show called NPE, held at the Orange County Exhibition Center. A grand reunion of more than 65,000 professionals who is who in the plastics industry worldwide!

For as far as it can be remembered, Chen Hsong has been a regular fixture of the NPE show, exhibiting there since the 1990’s. This time around, however, there is something different.  Something magical.  And it all starts with a single number: 60.

60th Year Anniversary

Chen Hsong 60th Year Logo

Yes, Chen Hsong just turned 60 years old in 2018!  What a cause for celebration indeed! From humble beginnings as a small mechanical repair shop opened in 1958, to eventually becoming one of the largest producers of injection moulding machines in the world, and one of the industry’s undisputed leaders, Chen Hsong has been with the plastics industry for a solid 60 years.

But the booth you see in NPE is not that of an old 60-year-old company.  Instead, it shows remarkable dynamism and energy amidst decades of know-how, technical expertise and professionalism.  This is the “New Chen Hsong,” a new rendition of Chen Hsong into the “Next” 60 Years.  And somehow, it feels just magical.

CH-America Booth

CH-America

The USA, being one of the largest markets for plastic processing in the world, and one of the highest-end markets for injection moulding machines, has been in the sights of Chen Hsong for quite a while. This year, in 2018, Chen Hsong enters the USA in force, forming a partnership with a couple of industry veterans to form CH-America, responsible for the sales and service of Chen Hsong products in the USA and Canadian markets.

CH-America team

Headquartered in Torrington, Connecticut and with branch offices in Detroit, Michigan and Dallas, Texas, Ch-America is committed to providing the world-class professional service that worldwide clients of Chen Hsong have come to expect.  To know more about Chen Hsong in the USA, simply visit www.ch-america.com.

Orange is The New Black

And what is NPE without demonstrations of advanced technologies, the “latest and greatest” that each can offer?  This year, Chen Hsong displays two high-end machines in the main hall (W205 to be exact, right next to Krauss Maffei) – the amazing super-star JM208-MK6, as well as the SM700-TP advanced two-platen. These two machines, configured to complete US standards and meeting every aspect of the market’s expectation, have been drawing crowds of visitors non-stop, from morning till evening.

SM700-TP Two-Platen

Talking about non-stop… that’s exact the “secret weapon” offered by the SM700-TP two-platen machine for USA molders – the Japanese Non-Stop™ to be exact.  This cutting-edge technology – a product of Chen Hsong’s 8-year-long (and still going strong!) worldwide strategic cooperation with Mitsubishi of Japan – actually comprises of a package of related technologies designed to work together to make a machine very, very stable indeed.  In fact, Non-Stop™ guarantees unscheduled down-time of less than 0.5% annually – now that’s wild!

SM700-TP producing stackable crates

The SM700-TP makes a nice stackable crate, non-stop, from morning till evening without human intervention.  The crate is an instant hit – visitors grabbing them up as fast as they’re being produced!  If you visited NPE this year, and wondered where all those orange-colored crates everybody had in his/her hands came from…  now you know!

 

In addition to a two-platen machine that just doesn’t stop (so you can stop… and rest easy), the new superstar product line of Chen Hsong also put in a showing here – the simply amazing MK6. This line of fast, precision and stable small-to-medium machines encapsulates so much advanced technologies – the amazing Japanese Precision Hydraulics™ for example – that it can really be called a technological marvel.

JM208-MK6 producing strainers

Making a nice household strainer (also orange in color of course), the JM208-MK6 runs so quiet, all its motions so snappy, so fluid, so silky-smooth that it never fails to astonish all who set eyes on it. Visitors bring back more visitors, and there is a constant crowd in front of the machine all day long. The strainers, of course, are also an instant hit, and if you walk around the NPE halls, you’ll never fail to see orange bowl-like objects in the hands of just about anybody you bump into!

As one of the visitors who (patiently) waited in line to get his strainer said it all, “Orange is the new black!”

Anecdotes

Lucky winner!

To celebrate the launch of CH-America as well as the 60th Year Anniversary of Chen Hsong, we give away one iPad Pro per day in a grand lucky-draw. Now lucky draws are nothing to brag about, but there is something exciting about one of the lucky winners – on the third day of the draw, a visiting student from Ferris State University in Michigan by the name of Kellie Grolle!  Her number being picked by a random number generator, she just couldn’t believe that such a thing can happen!

See it for yourself in the award photo.  Does she look thrilled or what?

After-Words

All in all, NPE 2018 has been a blast.  Well, have we successfully convinced you to make plans for NPE 2021?

Be seeing you there, at the CH-America booth!

Chen Hsong - Chen Hsong Global

]]>
Return of the King in CHINAPLAS 2018: Great Success for Chen Hsong https://chenhsong.com/return-of-the-king-in-chinaplas-2018-great-success-for-chen-hsong/ Sun, 29 Apr 2018 07:04:14 +0000 https://chenhsong.com/?p=18238

Return of the King in CHINAPLAS 2018: Great Success for Chen Hsong

Having completed 60 years and making a mark at CHINAPLAS 2018, Chen Hsong is clearly working towards the next 60 years to greater glory.

Chen Hsong - Chen Hsong Global

]]>

Return of the King in CHINAPLAS 2018: Great Success for Chen Hsong

This year Chen Hsong (CH) had a very significant presence in CHINAPLAS 2018, which attracted 80,701 visitors. It was easy to locate the Chen Hsong booth that was packed with people, a shining star among the exhibitors, and a must visit destination for visitors.

The jam-packed Chen Hsong booth

Constant customer enquiries

Chen Hsong exhibited the machines:

  • SM700-TP: An advanced two-platen machine for large products.
  • SPEED-PACK 400: A customisable machine for high speed packaging.
  • EM320-PET: A speedy PET machine.

Chen Hsong received overwhelming response from visitors. The company
continues to amaze with delivery of high-speed, high-precision and advanced performance machines!

HIghlight of the show — the MK6

SPEED-PACK high-speed packaging model

In 2011, Chen Hsong had a strategic cooperation with Ube-Mitsubishi, the expert of technology enterprise in Japan. During the show, Mr. Mizuno, Technical Director, Ube-Mitsubishi proudly highlighted the production capacity and quality of the Chen Hsong Group. He indicated the high integration capabilities combined with the superior design ability of Mitsubishi and outstanding production capacity of Chen Hsong Group; a combination that will build a new mark for the injection moulding machine industry, worldwide.

Mr. Mizuno says, “Chen Hsong Group is one of our most important cooperation partners. Chen Hsong is the excellent partner who can reach high quality and high efficiency. Chen Hsong is our best partner in the globe!”

Mr. Mizuno of Ube-Mitsubishi speaking at the Chen Hsong press conference

Mr. Mizuno of Ube-Mitsubishi with Chen Hsong leaders

On the second day of the trade fair (25th April, 2018), Chen Hsong Group held its 60th Anniversary Dinner Banquet at the Shanghai Hilton Hotel, inviting customers, collaborators, friends and families. The event received a resounding response with over 500 people attending!

Talks were given by Chairman of the Board and CEO, Lai Yuan Chiang and by Vice Chairman of the Board and President of Group Manufacturing Chi Kin Chiang. The evening saw very special performances. To add, the President of Ube-Mitsubishi, Koji Kubota made a speech highlighting that Chen Hsong was their most important cooperation partner for the global markets.

Mr. Kubota speaking at Chen Hsong banquet

Toast to the Next 60 Years!

60th Anniversary Celebration Banquet

What’s more, Chen Hsong group highlighted it MK6 — Servo Driven injection moulding machines, which is one of their top-selling series for the domestic and overseas market. The machine uses high-end Japanese technology and is “fast, precise and stable.” Well-renowned the world over, the machine boasts of a 98% repeat purchase rate.

MK6 with repeat purchase rate over 98%

Mr. Corbey, GM of Chen Hsong Europe, with clients

All Around Excellence

Chen Hsong continues to focus on perfection in quality and advanced technologies in serving its markets. They not only offer fine products and service, but also pursue innovation-based applications to meet customer needs so as to create higher value. The exhibition saw Chen Hsong Group bring many technologies new to everyone in the injection moulding industry.

Demo of Industrie 4.0 connectivity

OTS (One Touch Service)

Chen Hsong’s “One Touch Service” is a key strategy in its “Internet+” technology to upgrade the quality of service and products. Operated by one touch, this service allows users to connect to the Chen Hsong online service system efficiently, and thus enjoying the experience of injection moulding machines’ online manual maintenance instructions, after-sale maintenance appointment, online spare parts purchase and other high-quality after-sale service through a mobile phone.

In order to develop the “China Manufacturing 2025” initiative, Chen Hsong promotes the intelligent upgrade of its injection moulding machines with an endeavour to provide the best solution by the applications of IoT (Internet of Things) and CIC (Chen Hsong Industrial Cloud).

OTS (One Touch Service)

AIR Buffer™

Protecting moulds is one of the important processes during injection moulding. Chen Hsong Group has launched the patent technology “AIR Buffer”, which can provide unprecedented protection for the mould on the CH injection moulding machines. AIR Buffer, also known as “Algorithmic Interlocked Response”, is about installing a precision pressure sensor and servo system which deeply increases the design advantage of the clamping unit. It also offers the highest technology of AI control to link the whole system. AIR Buffer has extremely improved the machine responsibility.

To protect the mould surface while closing mould, this process needs to do the buffer protection in a very thin thickness during the mould movement. Even with a 0.1 mm thickness paper in the mould during the full speed mould closing, the clamping unit will instantly sense this and will open immediately. This ensures 100% mould safety. This special technology for mould protection, clearly proves that the CH group has the ability of pursue advance technology and meet customer needs.

AIR Buffer™

CIC (Chen Hsong Industrial Cloud)

Chen Hsong Industrial Cloud” is the industrial big data storage for the intelligent injection moulding equipment. Through its IoT networks to collect all historical data during the use of the injection moulding machines, users can identify the nonlinear and non-logical relation between the controller and the product quality based on UGC data aggregation and algorithm enhancement, using artificial intelligence engines. As a result, optimised solutions for the performance adaptation and function adjustment of injection moulding machines with its set of the moulds can be offered.

CIC (Chen Hsong Industrial Cloud)

Having completed 60 years, the company is clearly working towards the next 60 years to create greater glories. The solidarity of Chen Hsong shows their absolute confidence and winning belief to the worldwide market and saying — Yes, We Can Do That! This is the moment, The Return of the King!

Chen Hsong - Chen Hsong Global

]]>
The Next 60 Years https://chenhsong.com/the-next-60-years/ Wed, 25 Apr 2018 13:51:12 +0000 https://chenhsong.com/?p=18190

The Next 60 Years

Yes, We Can Do That!

Chen Hsong - Chen Hsong Global

]]>

The Next 60 Years

Chen Hsong - Chen Hsong Global

]]>
LY Chiang appointed Chairman, CK Chiang appointed Deputy Chairman https://chenhsong.com/ly-chiang-appointed-chairman-ck-chiang-appointed-deputy-chairman/ Mon, 23 Apr 2018 12:00:42 +0000 https://chenhsong.com/?p=18011

LY Chiang appointed Chairman, CK Chiang appointed Deputy Chairman

Dr. Chiang retains the role of Honorary Chairman.

Chen Hsong - Chen Hsong Global

]]>

LY Chiang appointed Chairman, CK Chiang appointed Deputy Chairman

The Chen Hsong Group Announces Today

Founder Dr. Chen Chiang is to retire from his position as Executive Chairman of the Board.  Dr. Chiang gladly accepts the role of Honorary Chairman and will continue to provide the top management team with valuable advice based on his decades of experience.

Ms Lai Yuan Chiang (currently Executive Director of the Board and CEO) is appointed the role of Chairman of the Board with immediate effect.

Mr Chi Kin Chiang (currently Executive Director of the Board and President — Group Manufacturing) is appointed the role of Deputy Chairman of the Board with immediate effect.

Announcement: https://chenhsong.com/wp-content/uploads/2018/04/e_180914-Chen-Hsong-Ann_ESS.pdf

Chen Hsong - Chen Hsong Global

]]>
Super Stable and Amazing SPEED (Kayaking Teaser) https://chenhsong.com/kayaking-teaser/ Tue, 17 Apr 2018 06:52:55 +0000 https://chenhsong.com/?p=17923

Super Stable and Amazing SPEED (Kayaking Teaser)

World-Class Skills for World-Class Results!

Chen Hsong - Chen Hsong Global

]]>

Super Stable and Amazing SPEED (Kayaking Teaser)

Chen Hsong - Chen Hsong Global

]]>
TP – Cutting-Edge Technology from Mitsubishi Cooperation (Rock Climbing Teaser) https://chenhsong.com/climbing-teaser/ Mon, 09 Apr 2018 02:47:15 +0000 https://chenhsong.com/?p=17921

TP – Cutting-Edge Technology from Mitsubishi Cooperation (Rock Climbing Teaser)

Determined to Reach New Heights! Non-Stop!

Chen Hsong - Chen Hsong Global

]]>

TP – Cutting-Edge Technology from Mitsubishi Cooperation (Rock Climbing Teaser)

Chen Hsong - Chen Hsong Global

]]>
Fast, Precise, Stable – The Unbelievable MK6 (Fencing Teaser) https://chenhsong.com/fencing-teaser/ Mon, 02 Apr 2018 06:45:45 +0000 https://chenhsong.com/fencing-teaser/

Fast, Precise, Stable – The Unbelievable MK6 (Fencing Teaser)

Focused on Moulding Excellence!

Chen Hsong - Chen Hsong Global

]]>

Fast, Precise, Stable – The Unbelievable MK6 (Fencing Teaser)

Chen Hsong - Chen Hsong Global

]]>
Strategic Partners for 8 years – U-MHI (Ube Mitsubishi) and Chen Hsong Two-Platens Still Going Strong https://chenhsong.com/strategic-partners-for-8-years-u-mhi-ube-mitsubishi-and-chen-hsong-two-platens-still-going-strong/ Sun, 01 Apr 2018 04:00:56 +0000 https://chenhsong.com/?p=18172

Strategic Partners for 8 years – U-MHI (Ube Mitsubishi) and Chen Hsong Two-Platens Still Going Strong

Chen Hsong is an excellent, reliable partner - exclusive interview with Mr. Koji Kubota, President of Ube Mitsubishi.

Chen Hsong - Chen Hsong Global

]]>

Strategic Partners for 8 years – U-MHI (Ube Mitsubishi) and Chen Hsong Two-Platens Still Going Strong

It was back in March 2011 that Chen Hsong, one of China’s largest injection molding machine manufacturers, and MHI PLATECH CO., LTD (Mitsubishi Heavy Industries Plastics Technology, or “MHI”) first announced a formal partnership in the OEM manufacture of large-tonnage two-platen injection molding machines. In August of the same year, the first “MMX” large-tonnage two-platen injection molding machine was launched, and in November started exhibiting in large-scale sales events held by U-MHI in Japan. Toyota Motor Japan became the first customer of the new “MMX” product line produced jointly by Chen Hsong and Mitsubishi. The “MMX” series would then rapidly become a hot-selling product, receiving much praise and trusts from global buyers.

This year, the strategic cooperation between Chen Hsong and U-MHI (Ube Mitsubishi) enters its 8th year. With great honour, we were able to invite Mr. Koji Kubota, President of U-MHI, and Mr. Shaoyu Peng, General Manager of Sales for U-MHI (Hong Kong), to share with us their experiences with regards to this partnership, the advantages of two-platen injection molding machines, and general development of the injection molding machines market in China throughout these years.

Chen Hsong is an excellent, reliable partner

Koji Kubota (right), President of U-MHI, and Shaoyu Peng (left), General Manager of Sales for U-MHI (Hong Kong) at Chen Hsong (Hong Kong) headquarters.

Today, even seasoned businessmen find it hard to find a good and trustworthy partner. Another consideration is whether the the products should be produced locally, or out-sourced to OEM’s? No doubt China has become a global “OEM Centre.” There are so many OEM manufacturers in China, but not many outstanding or reliable ones. If you need to find one that is capable to cooperate with your own business development strategy, your options would be even fewer. Therefore, when Mitsubishi Heavy Industries and Chen Hsong announced their partnership in 2011, the entire industry in general, as well as customers, were of great concern.

Founded in 1958, the Chen Hsong Group is already 60 years old, and one of the largest producers of injection molding machines in the world. Chen Hsong’s JETMASTER, EASYMASTER, and SUPERMASTER series, with their own innovative technologies and outstanding quality, are globally renowned brands. Chen Hsong is also a technology leader and even manufacturers their own computer controllers and software (complete with Industrie 4.0 networking features). Chen Hsong’s strong technical capabilities and large-scale production capacity provided a higher efficiency, better quality and more effective cost control that proved to be highly beneficial to their partners.

U-MHI (formed after merger of Ube with MHI) is one of the world’s top manufacturers of advanced injection molding machines and is also Japan’s largest. They specialized in medium-to-large-tonnage electric machines and large two-platen hydraulic machines. For decades, U-MHI’s large-tonnage two-platen machines has won the hearts of high-end customers, including many in the automotive and appliances industries.

The partnership between Chen Hsong and U-MHI is not only a a perfect win-win arrangement, but also a significant contributor to the recent adoption of two-platen machines in China.

Result of cooperation: the MMX two-platen series

Since launching the first “MMX” large-tonnage two-platen injection moulding machine in 2011, the MMX series has continued to expand. Clamping force now ranges from 1,050 tons to 3,500 tons (7 models in total), making it suitable for diversified production of large plastic products. The MMX series was designed by U-MHIPT using advanced analytical technology and boasts a lightweight, high-rigidity platen design, advanced locking structures, large specifications and a small footprint. It also employs a highly-intelligent hybrid-pump system in order to reduce the number of source nodes and achieve smooth, continuous power curves. Hydraulic cylinders are placed on both sides of the screw to form a compact injection device. As the injection pistons do not rotate, seals are more durable. Linear guide rails on the injection unit allow for low-friction, stable motion which also save energy. The MMX series has so many advantages over previous models, it is arguably the most cost-effective and reliable two-platen injection molding machine on the market.

As China factories become more and more sophisticated, manufacturers increasingly demand two-platen injection molding machines with small footprints. At present, many models of the MMX series are widely used in China, easily matching customers’ requirements in terms of speed and accuracy, especially clamping speed which has traditionally been the strong points of toggle-style machines. This is one of the reasons why the MMX series became very popular in China. In addition, the MMX series also filled in a demand gap between domestic machines and imported high-end machines.

The MMX series is widely used in high-end industries such as automotive parts, home appliances (such as large LCD TV’s) etc. Weight reduction has recently been a very important trend in the the automotive industry and the demand for medium-to-large-tonnage injection molding machines has increased. Weight reduction, better surface treatment, and welding performance between components all require automotive parts manufacturers to improve many components in vehicle bodies, windows, interiors, systems, safety, and control technologies. The MMX series, with its “fast, stable, accurate” performance, is thus an inevitable choice.

Future development trends — automation and Industrie 4.0

Controls technology of injection molding machines has now developed to a very advanced level. Intelligent control units, closed-loop controls, real-time feedback controls and other advanced technologies are being widely used. More sensors on the machines has accelerated the development of new intelligent control features. In particular, oblivious networking and IOT (Internet of Things) helped propel the industry towards a data revolution. Currently, many high-end injection molding machine suppliers provide technical support, training and even debugging and troubleshooting services for their worldwide users across time-zones via networked communications and remote-access technologies. It is now possible to monitor a machine without even leaving their offices.

Furthermore, advanced simulation technologies also allow injection molding machine manufacturers to do more accurate designs and thus save a lot of production costs. The entire machine can even be realistically simulated in software before putting into production. Many manufacturers are now adopting software simulation technology to provide their customers with more intuitive solutions.

In recent years, “Industrie 4.0” has become a hot buzzword in manufacturing circles. Industrie 4.0 refers to extensive uses of automation, sensors, IOT and the Internet from supply-chain to production, and embracing Big Data to enhance the productivity and quality of the entire value-chain through new levels of human-machine collaboration. In the future, injection molding machines will become more and more intelligent. Apart from more features and functions, the degree of automation, coordinated control and management of multiple machines will also increase. These are exactly the areas that Industrie 4.0 can help manufacturers effectively increase productivity and reduce costs.

Needless to say, Chen Hsong and Ube M-MHI are also moving, hand-in-hand, towards the goal of true Industrie 4.0.

 

Reprinted with permission from International Plastics News for China (March issue)

Chen Hsong - Chen Hsong Global

]]>
Interview with the CEO https://chenhsong.com/interview-with-the-ceo/ Fri, 12 Jan 2018 11:47:56 +0000 http://chenhsong.com/?p=14479

Interview with the CEO

Celebrating Chen Hsong’s 60th Year Anniversary.

Chen Hsong - Chen Hsong Global

]]>

Interview with the CEO

Celebrating Chen Hsong’s 60th Year Anniversary

As we officially move into 2018, many in the industry are eager to know two things:

  1. What does Chen Hsong think about its 60th year anniversary?
  2. What are Chen Hsong’s plans for the next 60 years?

To seek the ultimate answers, we go to none other than the CEO of Chen Hsong, Ms. Lai Yuan Chiang, who was kind enough to detract from her busy schedule to answer a few of our questions.

Q: 2018 is the 60th year anniversary for Chen Hsong. What kind of events are planned to celebrate this remarkable milestone?

For 60 years Chen Hsong has been at the forefront of the injection moulding industry, and we are going to keep being at the forefront for the next 60. In 2018, we are planning a series of events to mark this precious occasion, which will be rolling out gradually throughout the year, and these will include more customer occasions, technical seminars, open houses, and various other activities.

Furthermore, we’ll be launching a brand-new image for an ever-young, ever-more-dynamic Chen Hsong to coincide with the start of our next 60 years!

Whisper: Actually, the roll-out already started – an open-house event at our Chende facility in November 2017. Those interested can read more at: <<link>>.

Q: Chen Hsong has a very strong reputation. Many in the industry considers it to be the ultimate training school, nurturing many prominent figures in the industry before their ascent, many of them now competitors of Chen Hsong. How does Chen Hsong view itself within this historical context?

Chen Hsong was founded based on a belief – that we work towards the greater good of the industry; so in other words, anything that benefits the industry, benefits Chen Hsong. During 1990, before Chen Hsong listed on the Hong Kong Stock Exchange, founder Dr. Chiang Chen donated all his shares to a charity – the Chiang Chen Industrial Charity Foundation – which remains the largest shareholder of Chen Hsong today. This type of philanthropic giving was unheard-of at the time among industrialists in Hong Kong. For his pioneering charity work, Dr. Chiang eventually was to receive the highest honor in Hong Kong – the Grand Bauhinia Medal.

Because of our beliefs, Chen Hsong never shy away from competition, or even the active training of potential future competition. We strongly believe that healthy competition brings out the best in companies, and is the driving force behind many innovations. As long as such competition is conducted with integrity, fairness, and respect for each other, we will continue to nurture and develop talents for the industry, even though we are proud to know that many of our strongest competitors come from our ex-employee ranks. Whatever benefits the industry, benefits all – this is how Chen Hsong would like to be remembered in history books.

Q: Since its inception in 1958, Chen Hsong has undoubtedly witnessed a lot. What have been some of the largest obstacles you ever encountered? And how did you overcome them?

You’re right. We’ve been through a lot, starting from the Global Oil Crisis in the 1970’s to worldwide financial crises every decade to the latest Great Recession in 2008. We’ve seen all, and we’ve endured through all.

These events taught us not to be complacent, since the world is unpredictable. We cannot control our environment, nor what will occur in the world tomorrow; the only venue is to be adaptable. Whatever happened or may happen, we stuck to our core vision – we never stopped developing our technologies, never stopped enhancing ourselves, never stopped perfecting our quality. In other words, we overcome all obstacles through our perseverance, strength, and willingness to adapt.

Those interested in more can read our vision statement and corporate values at https://chenhsong.com/vision-values/

Q: How did Chen Hsong do in 2017?

Our reported results for the first half-year was a growth in turnover of 22% over 2016. We believe we’ll continue doing well in the future, mainly because of our new products and technologies. They truly took the market by surprise – many customers were pleasantly shocked by the quality, design and performance of the new two-platen machines and the new MK6 series; our repeat-order ratio for these two product lines exceed 90%!

Q: What is Chen Hsong’s target for 2018 and plans for the near-term future?

World economy looks to be relatively robust coming into 2018, and we believe that the market will reward those who serves with sincerity. On the technology side, we will be putting our focus on high-precision and high-reliability technologies, which we believe bring the greatest, immediate benefits to our industry. We seek to grow with our customers.

Other factors may also have impacts this coming year, for example the recent policy push towards tighter and stricter environmental protection in China. Although such policies inevitably hamper the activities of some companies in the industry (many of them our customers), we firmly believe that more environmental awareness and commitment is for the long-term good, despite short-term upsets. That’s why Chen Hsong eagerly supports these environmental policies and will follow through on all our actions, our R&D, as well as our products.

For the near future, we invest in developing high-level technologies – we consider this Chen Hsong’s core competence. In particular, AI-based techniques are approaching tractability and have the potential to become disruptive at the fundamental level. Chen Hsong is investing heavily on more “smartness” in our entire supply chain, as well as providing quicker, more personalized services to our customers through adapting AI technologies.

Q: How does Chen Hsong view the competitive landscape of the industry for injection moulding machines?

Customers know best!

We believe that customers worldwide want the same things: performance, affordability, reliability and quality service. We believe they’ll choose Chen Hsong injection moulding machines once they realize the difference. Our products speak for themselves.

More competition is entering our space as ever before, but we do not concern about competition. Instead, we concern our own competitiveness, which is expressed through perfect quality, innovative technologies and personalized service. For this, we need to make sure that everybody in Chen Hsong reads off from the same game book, and focus whole-heartedly on our vision and core values.

Q: What is Chen Hsong’s roadmap for technological advancement? Especially with regards to recent “hit” technologies such as all-electric and two-platen machines?

For the short-to-medium term, our R&D roadmap consists of three coherent directions – enhanced efficiency, high precision, and better reliability. We believe that these directions generate the greatest value to our customers.

For example, we dare say that Chen Hsong two-platen machines are the best made in Asia (not just China), outside of Japan of course. It is not uncommon for a SUPERMASTER TP to be performing feats that were previously undreamt of in a China-made machine. The secret ingredient is the Japanese-based Precision Hydraulics™ technology and patented mechanical designs that ensure smoothest motions which are quick, accurate and balanced. The hydraulic system has minimal shocks and vibrations, which not only gives a smooth ride but also guarantees perfect alignment and the least wear-and-tear on mechanical parts. We call these two-platen machines Non-Stop™ because… they just don’t stop (outside of scheduled maintenance).

All-electric machines have recently been generating a disproportionate amount of attention in the industry, and many are blinded by the rhetoric. In fact, Chen Hsong launched its first all-electric injection moulding machine product line way back in 2000, and we are definitely no stranger to the technology. This is why we believe that it has been hyped beyond reasonable proportions – there are certainly parts that fit well with an all-electric machine, but for 99% of applications, a high precision hydraulic machine delivers the same performance and quality at a fraction of the cost. Even advanced markets (such as Germany, USA) are predominantly hydraulic, with all-electric only a small portion of the market. We believe in giving customers what they need, not what is hyped; we believe that all-electric technology is here to stay, but our R&D will focus on what brings true value to the majority of the market: high efficiency, high precision and high stability.

In fact, much of Chen Hsong’s technological R&D took cue from advanced Japanese technology. The Japanese believes in the relentless pursuit of perfection (ZD – Zero Defects), continuous improvements (Kaizen), and methodological trouble-shooting down to the root. Through our strategic cooperation with Mitsubishi, we learnt much from this philosophy, and we truly believe that Zero Defects is ultimately a strong win-win for both our customers and us.

Q: What is Chen Hsong doing in Industrie 4.0?

Chen Hsong has a very clear and strong roadmap towards Industrie 4.0.

At its root is IOT (Internet of Things) and Big Data. This is where machines are connected into a communications network (via the iChen® System) for seamless data collection and exchange. Data (usually stored in the cloud) is the foundation of intelligence, and without data there can be no talk of “smartness”.

When data gets big (a.k.a. Big Data), it becomes impractical to analyze and sort through manually. This is where AI (artificial intelligence) comes in for the rescue – making sense of the massive volume of data stored on cloud databases.

Finally, valuable findings inside a computer have to be communicated with people for action, and to restart the cycle once again. This is where communications technologies shine – bridging machines and humans so all these will have practical value.

Chen Hsong invests heavily into these three areas: IOT/Big Data, AI, Communications. We believe these bring the most value to our customers. Active work is being done in the areas of machine auto-tuning, patterns and trends recognition, predictive maintenance, and social network integration.

Those who are interested in Chen Hsong’s Industrie 4.0 roadmap can read more at: https://chenhsong.com/technology/industrie-40/

Q: Will Chen Hsong embrace different modes of business (for example leasing)?

As said, Chen Hsong prides itself as being adaptable. For example, we started leasing machines in China several years ago, way before any other company in the industry to do so.

Each customer is unique and has their own needs. We serve them by catering close to their personalized needs, in products, services, or financing. This is in accordance to our founder’s motto: Give customers what they need.

Q: What is Chen Hsong’s stance on industry standardization?

Chen Hsong whole-heartedly supports industry standardization, provided that such standards are developed with the customers’ needs in mind.

Standardization means more choices to the customer. It means easier integration, more possibilities and more ways to combine equipment that yields additional value.

Chen Hsong is committed to work with all industry association bodies in standardization efforts and all other aspects which benefit the industry as a whole. In particular, we are deeply interested in any standardization efforts towards safety, environmental protection, and data connectivity.

Q: Please share with us the Chen Hsong culture.

Our vision statement says it all:

We keep to the forefront of the plastic injection moulding industry, and create the greatest value for our global customers, through perfect quality, advanced technologies and relentless pursuit of innovation.

To achieve that, we rely on our corporate values:

  • Quality
  • Technology
  • Customers
  • Value
  • Talents
  • Excellence
  • Honest but Aggressive
  • Responsibility
  • Mutual benefits
  • Win-win
  • Unity and Team-work
  • Growth

Reference link: https://chenhsong.com/vision-values/

Q: Any suggestions and recommendations for the industry as a whole?

Just a few. Firstly, environmental protection cannot be over-stressed; it should be the goal of everyone in the industry to further environmental concerns. This follows through to reducing wastage and saving energy, which is part of the big environmental picture.

Secondly, intellectual property should be protected, lack of which can stifle much-needed innovations.

Finally, stay humble. Stay hungry. Stay eager to learn. Stay positive.

Q: Any closing remarks?

We thank all our partners for being with us through 60 long years.  We thank you for your support.  We thank every one of you who gave valuable suggestions that enabled us to improve, and we’ll repay you simply by becoming better.

Chen Hsong will continue to provide a broad range of technologies, and grow with our customers. We and our cooperating partners, we grow together.

Chen Hsong - Chen Hsong Global

]]>
In 60 years — Our Dreams became the Future https://chenhsong.com/60-years-dreams-became-future/ Sat, 16 Dec 2017 03:29:11 +0000 http://chenhsong.com/?p=14507

In 60 years — Our Dreams became the Future

2018 celebrates the 60th Anniversary of the Chen Hsong Group!

Chen Hsong - Chen Hsong Global

]]>

In 60 years — Our Dreams became the Future

Chen Hsong Group is going to celebrate our 60th Anniversary in 2018

In 2018, Chen Hsong Group is about to welcome our 60th anniversary. In order to thank all our clients and partners for their loyal support throughout the years, we are going to have a grand “Chen Hsong’s Glorious 60th Anniversary” celebration, which will be held separately at several production sites. On 30th November, 2017, Chen Hsong Group had our first “Open Day Celebration Ceremony” in our subsidiary “Chende Plastic Machinery Co., Ltd.” Clients from East, Central and North China were invited. After careful preparations, our event was a success with our clients showing much appreciation!

Knowing Fengcheng’s charm — Enjoy the quietness

Shunde, often being praised as a place filled with outstanding people, is also known as Fengcheng – the city of phoenix. It is not only one of the “Four Little Tigers in Guangdong,” but is also considered as the “world’s capital of food.”

In order to let our guests to have a taste of Fengcheng, we began our journey with paying a visit to the “Qinghui Garden.” This ancient garden with spectacular architecture was built during the Ming Dynasty. After a long period of time, this classical beauty has the magic of widening people’s horizon and the beauty of it would linger on their mind ever since.

After our “Qinghui Garden” tour, we have then visited the Shunde Museum; to be fascinated by the city’s long development history. Human’s desire for progress, meaning a promotion on social development. It’s not unlike our team’s perseverance in our strong belief that has led to prosperous development. The development history of Chen Hsong’s glorious 60 years also is the history of our every honorable struggle of pride that is worthy of receiving assurances from the rest of the world!

Injection Molding Technology Seminar — Experiences every Heartbeat

The injection molding technology seminars in the afternoon has brought the first climax of our open day! Chen Hsong has invited Mr. Mizuno Mizuho, ​​Director of UBE Mitsubishi Corporation, to give technical seminar on the topic “Lightweight Development Trends of Vehicles.” He shared his experiences on technical requirements of more lightweight and rigid auto parts, driven by the development trend of new energy vehicles. He also pointed out the opportunities and challenges brought by the latest injection molding technology development. The continuous maturation of new injection molding technologies, such as long glass fiber and foaming molding, has brought new research topics to the traditional injection molding industry, as well as the thinking on how to adapt to the new market demand under traditional production mode. In addition, Chen Hsong Group’s Sales Director and R & D Manager also shared with guests the technical advantages of Chen Hsong Group’s top selling models. They uncovered the cost-effective secret from a purely technical point of view, on why Chen Hsong’s injection molding machines being a winner in market competition.

Chende’s workshop is to strive for perfection in production — Share our secret

Factories are always the top secret of manufacturers’ “Holy Land.” Chen Hsong, however, would never hesitate to share with clients our stories behind the scene. Thus we have invited our guests to visit Chende’s Fengxiang factory. From large machining centers, fuel tanks/oil production lines, automated three-dimensional warehouse, assembly lines, small and medium sized machine assembly plant; we have shown everyone the flow of parts from the logistics processing to the entire assembly process. Excellent quality comes from the perfect control of each and every process, Chen Hsong sincerely shows the world our secrets behind achieving high-quality products: we never ignore any single detail, we never give up on any one of our pursuit and hence, we can have excellent results!

Advanced injection molding machine and excellent showcase program — A performance of strength

The strength of an enterprise depends highly on the expressiveness of its core product! The top selling products of our two major production bases in Shunde and Shenzhen in Chen Hsong Group were unveiled this time. They are the MK6 series, new high-speed machine, new two-plate machine, efficient embryo machine, and the classic small and medium sized three injection molding machine. Their actual use of program on food, packaging, household appliances, auto parts, electrical and electronic industries such as the practical application of the program were all displayed. Chen Hsong’s iChen System® has shown the real “Industry 4.0;” a solution derived from a fully automatic production concept.

Facing market’s rapidly changing demand, it requires both high quality equipment and incomparable flexibility to meet different clients’ needs. Chen Hsong Group’s injection molding machine, with standard design, special features, supporting peripherals, can maximize the expectations of our clients. In particular, the new Chen Hsong’s new two-board machine and our MK6 series injection molding machines are being widely used in medical, automotive, consumer goods, cosmetic and other industries. With their high-end performances, we continue to expand our brand leadership in the market.

Chen Hsong’s Glorious 60th Anniversary Dinner – A warm and cozy gathering

As the night fell, Chen Hsong Group prepared a thank-you dinner at the Shunde New World Hotel. The dinner had entertained a total of 28 tables of guests. We have invited prestigious host as our master of ceremonies. Chen Hsong Group’s top leaders, technical consultants and strategic decision-makers were all presented. Ms. Chiang Lai Yuen, Chief Executive Officer of the Group, Mr. Chiang Chi Kin, President of Group Production and General Manager of Chende, Mr. Sato Minami, Group Technical Consultant and former President of Mitsubishi Heavy Industries, all addressed in separate speeches. Ms. Chiang together with Mr. Chiang, have shared the remarkable achievements made by Chen Hsong Group with the continuous efforts from all our team members. And on behalf of the Group, they thanked all our clients and partners who have given Chen Hsong strong support and great trust all along.Ms. Chiang has made a solemn commitment: “We will continue to provide our global clients with three quality services: high-quality pre-market service, quality products, and excellent after-sales service.” Mr. Sato, our technical consultant, has affirmed Chen Hsong’s achievement in the development of positive progress- we are now having more scientific management system, improved quality, and we have long-term positive cooperative relationship with Mitsubishi Heavy Industries (now renamed as Ube-Mitsubishi), have achieved a win-win result. After the speech, the banquet began happily with Foshan Art Troupe’s “bloom.” Our guests then enjoyed the food with wonderful performances. The climax of the dinner was a sand painting show; through sand painting, the performer’s reviewed every honorable moment, and all achievement of Chen Hsong in 60 years’ development. Also, each and every storm and test we have encountered. All members from the Chen Hsong’s family were deeply moved by the scenes with joy and tears. All our partners who have grown with us and experienced the memorable past had strong resonance. This is the power of dreams. An experience to draw people bearing the same goal much closer, we are one big family who is willing to work together in fulfilling our dreams!

In 60 years, Our Dreams became the Future

Now that the celebration is over, but our dream keeps growing! Chen Hsong Group is moving forward with the same dream! The dream of “an industrial rich country” has given new meaning to the changing times due to the development in science and technology. The development of China’s manufacturing industry has entered a new journey in a new era. “Made in China 2025” is a new inevitable development responsibility for every enterprise.

The dream of the world is the dream of Chen Hsong! Because of dreams, we dare to fight hard, and we are staying! As we see the future with our perseverance; our dreams will soon become the “future!”

Chen Hsong - Chen Hsong Global

]]>
Intelligent Manufacturing Brings the Future Closer to the Touch https://chenhsong.com/intelligent-manufacturing-brings-future-closer-to-touch/ Thu, 26 Oct 2017 04:34:39 +0000 http://chenhsong.com/%e7%a7%91%e6%8a%80%e6%99%ba%e9%80%a0%e6%9c%aa%e6%9d%a5%ef%bc%8c%e6%9c%aa%e6%9d%a5%e8%bf%91%e5%9c%a8%e5%92%ab%e5%b0%ba/

Intelligent Manufacturing Brings the Future Closer to the Touch

Industrie 4.0? Yes, We Can Do That!

Chen Hsong - Chen Hsong Global

]]>

Intelligent Manufacturing Brings the Future Closer to the Touch

Chen Hsong for Industrie 4.0

The 3rd Guangdong International “Internet+” Expo was held during 12-15th October, 2017, at the Foshan Tanzhou International Convention and Exhibition Center. The exhibition, co-organized by the South China Smart Robotics Research Institute, Fenix (China) Investment Co. and the Chen Hsong Group, was a remarkable showcase of high-tech products as well as advanced IT and industrial technologies. In particular, Chen Hsong debuted an advanced “Industrie 4.0” production line which rapidly became the star of the show. Among the many distinguished guests that graced the event with their presence were: Xie Shaofeng – Director of the Ministry of Industry and Information, Technology and Software Services Division; Yuan Baocheng – Vice Governor of the People’s Government of Guangdong Province; Lu Yi – Party Committee Secretary of Foshan Municipality, the Communist Party of China; and Zhu Wei – Mayor of the People’s Government of Foshan City. These guests were all treated an eye-opening demonstrations of advanced “Industrie 4.0” processes.

The star of the show was a pilot fully-automated production line for recordable USB flash drive sticks, constructed by a Sino-German team, with full “Industrie 4.0” processes. For instance, intelligent production controls enabled fully-automated job scheduling, which means that it took a mere three minutes to produce one individually-customized USB flash drive for a particular individual customer, with custom signatures and specific requirements. This pilot line signaled the birth of true intelligent, mass-customized manufacturing – a significant milestone achievement for China industry! It is especially so because the line is a real production line making real products, not a laboratory concept-proof.

The pilot production line is arranged into a U-shaped layout with modularized manufacturing cells that can respond rapidly to individual requests. Through intelligent controls technology, customer orders placed with different product configurations, colors and signatures are placed in the production queue for job scheduling. 3D modelling technology translates each individual customer order into specific commands for each manufacturing cell to re-configure itself according to the requirements of the job. Advanced management systems automatically schedule other necessities such as raw materials and machining time-slots. After all components have been manufactured to order, robotics took care of the final assembly, testing, and quality inspection steps. An AGV then took the finished product to an auto-printer which acted on instructions from the central control system to print the customer’s personalized signature onto the product. A final robot then packaged the product and submitted it for delivery. The entire production process required no manual labor.

A fully-automated, fully-intelligent and mass-configurable production line of this level is a true marvel. As its heart is a high-precision MJ (Minijet) series injection moulding machine made by Chen Hsong, which took care of the critical production and assembly of the final enclosure of the finished product. The Minijet machine was equipped with a German-made Cbmold® advanced controller, which came with industry-standard connectivity as well as advanced management features such as fingerprint authentication and energy management. Real-time data is communicated to and from the central system via an industry-standard OPC UA connection. As a result, the entire production process for customized USB flash drives – from the injection molding, robot pick-up and assembly, to visual inspections and finally via AGV to the next cell was perfectly orchestrated.

Now this is REAL “Industrie 4.0!” The entire pilot line rooted on a Chen Hsong injection moulding machine as its core, with all auxiliary processes converging into the center, coupled with support technologies such as a cloud platform, automated logistics, robotic assembly, auto-printing, automated detection, automated packaging and labeling. What was displayed was a perfect application of advanced technology in an industrial environment, with small-batch-size highly-customized manufacturing, virtual reality and augmented reality, fine-grained energy management and digital manufacturing. It represented China’s foray into the realm of world-class intelligent manufacturing, and it signaled the transformation of “Industry 4.0” from a mere conceptual jargon to actual, practical commercialization.

Intelligent production lines rely on perfect communication between its many cooperating parts. This requires a level of stability in all equipment that surpasses previous requirements. The “life-blood” of “Industrie 4.0” is data, and information, without which there is no intelligence. In this aspect, the Chen Hsong injection moulding machine showed its true colors by performing perfectly as the heart of the production line while simultaneously orchestrating, and cooperating with, the multiple sub-systems that form a coherent whole. Needless to say, that can only be the result of relentless investments by Chen Hsong into intelligent networking technologies over a period of more than a decade. All the years of investments are now bearing fruit, as “Industrie 4.0” graduates from incubation into actual commercialization, ready to change China manufacturing, and perhaps the world!

But it also showed one more thing – that Chen Hsong cares.

Chen Hsong - Chen Hsong Global

]]>
An Evergreen in The Toys Industry – The Secrets of Wah Lung Toys https://chenhsong.com/evergreen-toys-industry-secrets-wah-lung-toys/ Wed, 06 Sep 2017 04:39:15 +0000 http://chenhsong.com/%e6%8f%ad%e7%a7%98%e7%8e%a9%e5%85%b7%e4%b8%9a%e5%b8%b8%e9%9d%92%e6%a0%91-%e5%8d%8e%e9%9a%86%e7%8e%a9%e5%85%b7/

An Evergreen in The Toys Industry – The Secrets of Wah Lung Toys

How Chen Hsong machines let Wah Lung be evergreen.

Chen Hsong - Chen Hsong Global

]]>

An Evergreen in The Toys Industry – The Secrets of Wah Lung Toys

Wah Lung Toys Co. Ltd. (“Wah Lung”) is a large Hong Kong-based professional manufacturer of educational toys for infants to young children (i.e. from birth – 18 months old), established since 1983. The company has since maintained a enviable steady growth throughout the years, with products primarily exporting to the USA, Canada and Europe. Currently, Wah Lung operates large toy factories in Pinghu, Shenzhen and Ganzhou, Jiangxi, employing over 9,000.

Focus on High-End Toys for Infants and Young Children

T.C. Cheung, Chairman of Wah Lung Toys

T.C. Cheung, Chairman of Wah Lung Toys

T. C. Cheung, Chairman of Wah Lung Toys Co., is entrenched in the toy industry for over 40 years. For the dramatic ups and downs of toys made in China, it can be said that he not only witnessed it all, but was neck deep in the multiple cycles of changes of fortune. “We used to be like many of our peers, mainly being OEM’s in electronic toys for worldwide brands. With the advent of smart-phones, we realized the inevitable – that the days of most electronic toys were numbered. Henceforth, we adjusted our product strategy just in time, and decided to focus on educational toys for infants and young children under 18 months old,” said T. C. Cheung.

History has proven Wah Lung’s strategy adjustment correct. From 2005 onwards, the smart-phone would become widely popular, and mobile games started replacing most electronic toys. As living standards improved in China, new gen-70 and gen-80 parents started paying much more attention on their children’s early intellectual developments. Wah Lung turned out to be right: educational toys for the early stages of child development remained the only segment of the toy industry relatively immune to the onslaught from mobile games.

Toys produced by Wah Lung

Thus Wah Lung seized the opportunity to grow to new heights year after year, shrugging off even oil scares and financial crises. Since 2015 its sales in domestic China – a stronghold of smart-phones and mobile games – also started to register steady annual growth of 30%. Within just two years, Wah Lung’s domestic sales in China accumulated over 10 million US Dollars.

Partnership with Chen Hsong for Innovative Injection Moulding of Toys

Wah Lung as a traditional manufacturer of high-end toys is no stranger to advanced manufacturing technologies. They have vast in-house expertise in injection molding, various pre- and post-processing stages (sewing, painting etc.) and safety testing. Wah Lung mainly employs Chen Hsong injection molding machine for all their injection molding needs. “When we first started up in 1983, we had only six Chen Hsong injection moulding machines. Today, among our three factories in Shenzhen and Jiangxi, we operate more than 200 Chen Hsong JETMASTER injection molding machines in a wide range of different models including the MKIII, MKIV, and latest MK6,” said M.O. Pang, Executive Director of Wah Lung.

M.O. Pang, Executive Director

M.O. Pang, Executive Director

M.O. Pang further explained, “Chen Hsong injection molding machines are well suited to the needs of toy manufacturing, and they provide personal technical support services. For example, during recent years, the entire industry is gearing towards energy-saving and reduction in emissions. In this respect, new Chen Hsong injection molding machines achieved vast energy savings through the use of servomotors. A 400-ton machine, for instance, consumed roughly 16-20kW of electricity per hour; it now consumes only 8-10 kW. Our annual savings on the electricity bill racks up to millions of RMB each year. This cost savings is vitally important for toy manufacturers as profit margins are typically slim for our industry.”

Another example would be Chen Hsong new JETMASATER MK6 series which employs intelligent algorithms for precision control of injection pressure and barrel temperature. “When we inject PVC, the temperature needs to stay within 160-175°C; once out of this range, the material would become fragile and the products produced would be rejects. Chen Hsong’s MK6 series machines use real-time computer monitoring on the barrel temperature, which makes it very very stable. If the temperature fluctuates by 1 to 2 degrees, it will sound alarm and gracefully shut down, stage by stage, in order to reduce our material losses under such circumstances,” M.O. Pang added.

JETMASTER MK6's at Wah Lung's Shenzhen plant

JETMASTER MK6’s at Wah Lung’s Shenzhen plant

No Compromise on Safety

For toy manufacturers like Wah Lung, meeting “safety” standards is of paramount importance. Products that fail safety tests for export countries bear the risk of being returned, or worse, recalled. Safety testing is built into all of Wah Lung’s manufacturing processes from product design, parts production, assembly, packaging, and transportation.

“We helped set up the National Toy Safety Testing Center, which operatos 24 hours a day non-stop performing inspections to ensure product safety of raw materials, hardware accessories, coatings, fabrics, and the final products. We partner with Chen Hsong to ensure maximum compliance to safety standards for injection molded parts, and much care was put on ensuring our machines operate the clamping and ejecting properly for stable product quality,” M.O. Pang said.

Automation + Lean Manufacturing for Optimal Utilization of Resources

Rising salaries and rental costs in recent years forced many manufacturing companies to invest in automation systems to a bid to reduce labor costs. However, a toy can be considered to be a complex integration – involving plastic injection-molded parts, advanced electronics, fabrics, metal-works, and mechanical moving parts. “It is very difficult for us to achieve total automation. Manual workers are still the main-stay in fabric processing and sewing, for instance. For injection moulding, we are highly automated,” T. C. Cheung explained.

Wah Lung and Chen Hsong co-developed an automatic sprue-removal system where excess materials was re-ground and recycled for use automatically. This significantly reduced materials wastage. Wah Lung also installed Chen Hsong’s iChen System® which connects all their injection moulding machines into a vast network in order to collect data and monitor production status in real-time. The system saves time by minimizing blockages and unnecessary waiting. Finally, take-out robots replaced manual picking.

Automatic sprue-removal system

According to M.O. Pang, lean manufacturing is a more applicable model for the toys industry. “Lean manufacturing emphasizes the optimization of production processes, thereby saving rent, labor and other costs through reducing steps in the process, which also helps eliminate errors and mistakes,” M.O. Pang explained.

Wah Lung’s clients list includes many world-famous toy brands. M.O. Pang stressed that, “We are not only an OEM; we provide full services from design, production, testing, packaging, logistics and transportation to turn customers’ ideas into reality. I firmly believe that there is still lots of room for development in infant and young children’s educational toys, but in enterprises need to be more flexible to deal with the problem of rising production, material and logistics costs.”

After this visit to Wah Lung Toys, I deeply feel a very down-to-earth spirit in these industry pioneers. They stay close to their market, are willing to embrace innovation, work with strategic vision, and execute with efficient resources deployment. They do not embrace blind-expansion, do not pursue financial trickery, but stick to their principle of “Four-in-One” principle, Product, Market, Technology, Services. This, I believe, is the secret behind Wah Lung’s sustainable growth despite a cut-throat competitive industry.

Source: Translated from the Chinese article first appearing on CPRJ Magazine

Chen Hsong - Chen Hsong Global

]]>